A playful slab serif family that explores optical impressions with the idea of weight polarity. The gradation of 4 weights adds variation over the family and turns it into a type toy. Magneto Plus and Max (for positive polarity) joined Magneto Moins and Min (for negative polarity) can be both surimposed to activate their visual expression. It grants large possibilities of association for the user, who can give rhythm, energy and force to its compositions. Revival design issued from a type of the nineteenth century foundry specimen, the maigrette à sabot.

type design

Magneto face
Specimen A.Bertrand cover
Specimen A.Bertrand source
Magneto glyphset
Magneto fonts
Magneto noise
Magneto book
Magneto poster